Google Ads Mastery: Proven Techniques to Set Up Successful Campaigns

In this comprehensive course, I will reveal the tried and tested techniques that most Google Ads agencies keep to themselves. You’ll learn how to create and set up a successful Google Ads account, attracting and converting quality leads on your website. This course covers everything you need to know about the world’s most popular advertising platform.

Key Learnings:

Creating and setting up your Google Ads account from scratch.
Choosing the right campaign settings and avoiding confusion.
Structuring campaigns, ad groups, keywords, and ads to boost leads effectively.
Finding the best keywords and making the right purchases.
Creating compelling ads following Google’s rules and industry best practices.
Utilizing essential ad extensions for optimal performance.
Advanced techniques for faster account setup and structuring.

As a senior campaigns manager with years of experience, I have used these techniques to create profitable Google Ads accounts for my clients, generating quality leads for their businesses. Throughout the course, I’ll share my process step by step, just as I would do it for my own clients.

Moreover, we’ll delve into more advanced techniques used by Google Ads agencies to set up accounts with speed and efficiency. You’ll learn how to track leads from your ads, use Google Tag Manager for better conversion tracking, integrate multiple campaigns with Google Ads Editor, and implement remarketing strategies for even better results.

By following the practice sections, you’ll be able to create your own professionally set-up Google Ads account and launch your campaigns confidently. I’ll be there every step of the way to help you succeed. So, let’s begin this journey to Google Ads mastery together!

Who this course is for:

Students who want to start a career in digital marketing.
Professionals who want to either start a career in digital marketing or transition from a completely different career into it.
Entrepreneurs who want to advertise on Google Ads for their own business.
Small businesses who don’t want to pay high fees to agencies and set up their Google Ads account in-house instead.
Marketing professionals who want to get acquainted with the most popular digital marketing channel.
Digital marketing professionals who want to audit and improve their Google Ads account.

Requirements

You should ideally have a website to be able to set up a Google Ads account and follow me during all my practice sections.
If you don’t have one, you can still follow the course and learn by watching me setting up an entire account from scratch.
This course is perfect for people who have never done any Google Ads before as I cover many basics in a fun way.
This course is perfect for visual learners as I explain difficult concepts in a very colorful and visual way.