Advanced B2B LinkedIn Advertising: Scaling Full-Funnel Campaigns

Elevate your B2B LinkedIn advertising expertise with this advanced course that goes beyond conventional lead generation tactics. Designed for marketers aiming to build scalable full-funnel campaigns, this comprehensive program delves into efficient lead generation strategies and the creation of impactful content.

Taught by a seasoned LinkedIn advertising professional with over a decade of experience, including work with Fortune 100 companies, this course ensures you learn from the best. With an MBA from the esteemed Philip Kotler’s school, your instructor offers valuable insights and real-world examples to transform you into an advanced B2B LinkedIn advertiser.

Key topics covered in this hands-on course include:

1. Targeting Strategies: Effectively target in-market and out-of-market buyers using different approaches tailored to your campaign goals.
2. Awareness Marketing: Master the art of awareness marketing and explore key metrics like frequency, reach, and video consumption costs.
3. Bidding Strategies: Lower your advertising costs with smart bidding tactics.
4. Video Marketing for B2B: Unlock the potential of video marketing with practical B2B examples.
5. Full-Funnel Demand Generation: Learn to design campaigns that cover the entire customer journey, from awareness to lead generation.
6. Sophisticated Awareness Marketing: Seamlessly transition awareness campaigns into successful lead generation efforts.
7. Targeting & Testing: Optimize your targeting and refine your campaigns through thorough testing.
8. Applied B2B Marketing Strategy: Consider strategic factors that influence B2B marketing success.
9. Monitoring KPIs: Analyze essential metrics like reach and frequency to measure campaign performance.
10. Building Scalable Campaigns: Develop campaigns that can scale and grow effectively.
11. LinkedIn for Research: Leverage LinkedIn for valuable market research insights.
12. Spotlight Ads, NEW Event Ads & Organic Post Boosts: Utilize the latest LinkedIn ad formats to your advantage.
13. Fixing Failed Campaigns: Diagnose and resolve strategic and tactical issues in underperforming campaigns.

Whether you’re struggling with high lead costs, poor responses, or targeting challenges, this course equips you with the tools and knowledge to overcome these obstacles. Enhance your B2B LinkedIn advertising skills and propel your marketing efforts to new heights.

Enroll today and take the next step in mastering B2B Marketing & Business Development on LinkedIn!

Who this course is for:

• Marketers
• Marketing Consultants
• Entrepeneurs
• Social Media Marketing Managers
• Demand Generation Managers
• B2B Marketing Managers
• Digital Marketers

Requirements

• You should take my other LinkedIn advertising course firs